Know-how transfer for development of digitized career coaching services aiming to increase employability of university graduate interns
DIGIcoach
This knowledge transfer experiment received funding from the European Union’s Horizon 2020 research and innovation program under SMART4ALL Grant Agreement no. 872614
PROJECT GOAL
INCREASE YOUTH EMPLOYABILITY THROUGH JOBIRI – DIGITAL COACHING TOOL BASED ON ARTIFICIAL INTELLIGENCE, AND MAKE CAREER EDUCATION AVAILABLE TO ALL THROUGH SUPPORTing CAREER RELATED INSTITUTIONS
PARTNERS
We found partners with the same mission and invited Ms. Dolly Predovic, CEO of Career Paths from Italy, to impart knowledge of digital coaching and career guidance to our team, and be our mentor during process innovation using modern coaching methods based on the whole-brain thinking model – NBI.
The DIGIcoach experiment addresses the vertical of the DIGITIZED ANYTHING Smart4All project, offering an innovative approach to career education and upskilling.
During this experiment, we combined the NBI ™ tool that is the result of 30 years long research on left and right cerebral hemisphere functions by Dr. Kobus Neethling with JOBIRI’s artificial intelligence algorithms!
What makes DIGIcoach different?
Various studies show that by the age of 35, about 25% of young people change 5 jobs and that on average people stay at work for no longer than 2.5 years.
Many employment platforms have tried to cover the topic of employment by offering various business opportunities, but it is no longer enough to just think about unemployment but to adequately support the employability.
Others deal with this problem through trainings and coaching sessions, but individual work with a professional coach can be a demanding and expensive process.
The innovation of this experiment lies in the combination of artificial intelligence (AI) with NBI – a revolutionary battery of instruments that seeks to develop whole brain thinking in individuals, and the implementation of results through the process of education, orientation and onboarding through Jobiri.
ACTIVITIES
During the DIGIcoach project we realized the following activities:
1. PREPARATION: JOBIRI PLATFORM ADAPTATION
Translation and adaptation of Jobiri platform and its content from Italian into Montenegrin
Recorded voiceover material for 145 video lessons translated from Italian, and synchronization of audio and video resources
2. DEVELOPEMENT OF JOB SCRAPING PLUG IN
Job Scraper is a tool that collects job offers from other websites:
over 80,000 job opportunities available daily, all in one place
3. NBI CERTIFICATION
Bojana Perović, project coordinator and co-owner of Minute, certified for NBI – Neethling Brain Instrument thanks to cooperation with Maverick Consulting
4. DESIGNED A NEW CAREER COACHING PROCESS
An advanced coaching process has been designed, which will combine NBI with artificial intelligence to achieve the best results.
We tested the innovated process with two clients, under the mentorship of one of the 7 NBI Master Trainers and the owner of the Maverick Consulting agency, Mr. Đorđe Maričić.
Discover career mentoring based on true facts about how your brain works!
5. Marketing STRATEGY AND TEASER CAMPAIGN
Marketing strategy has been prepared for launching the platform in Montenegro, as well as different media appearances, social media campaigns to raise awareness that the digital transformation begins with the transformation of social awareness and changes in individual behavior.
6. SIGNED FIRST COOPERATION
The first cooperation agreement was signed with Hipotekarna banka, which donated a three-year subscription to Jobira to the University of Montenegro in order to digitize the services of its Career Center!
The first training of employees at the Career Center of the University of Montenegro on how to use the platform, and how to combine it with the NBI.
WHAT THE INNOVATED CAREER COACHING PROCESS LOOKS LIKE?
Discover career mentoring based on true facts about exactly how your brain works!
Certified NBI™ Practitioner
Bojana is a Specialist in Business Psychology and Management, and is a co-owner of the Minuta do posla agency.
She is the first certified NBI advisor in Montenegro, and in addition to working with her clients, NBI will use it to develop its own team, making this tool an integral part of the process of onboarding and orienting new employees to the Minuta do posla agency.
The SMART4ALL project is funded by the H2020, which builds capacity among European stakeholders through the development of self-sustaining, cross-border experiments to transfer knowledge and technology between academia and business.
The program targets Customized Low-Energy Computing (CLEC) for Cyber-Physical Systems (CPS) as well as the Internet of Things (IoT) and combines a set of unique features that come together under a shared vision of different cultures, policies, geographies and application domains.
As part of its strategy, the project is developing and maintaining an active network of digital innovation hubs (DIHs) across Central, Southern and Eastern Europe to support academics, SMEs and slightly larger companies entering the digital age.